We successfully completed user testing at Stamford bridge hospitality suite with a number of their VIP guests. It was then time to move onto the design language and visuals of the app. Chelsea FC are already a well established brand, and so had brand guidelines to adhere too.
Obviously the app needed to be branded and so I meticulously followed these guidelines for the new app. I started by developing a flexible grid system, as the client wanted the app to be future proof and work amongst current but future devices.
Following the guidelines, I discovered that Chelsea FC had a custom typeface called CFC headline which was used with a complementary typeface Syntax LT for body copy and buttons. They also had a strong defined colour palette which was adopted and a basis for iconography. However, they didn't have a unified set and so I decided to design one consisting of a 25px grid and 1px outline.