The first stage of my design process is to create and build a flexible grid system which will be the foundation of my component library. Once the grid system was tested and finalised, I then experimented with typography, colour palettes and iconography styles which all formalise the final components.
It was agreed that Covet should be a clean, minimal and elegant app, with emphasis on ease of use and speed in capturing products. The user was our priority, but also the content would be centre stage and seize the users attention.
I selected the Avenir typeface, as it has the clean, sharp and legible qualities that Covet desired. I also opted for a neutral palette, and thought that if content is king within the app, then colour should not be an obstacle and so I selected a crimson red for subtle interaction throughout.