As with all projects, research was vital, and I first had to look at previous types of work the agency had completed. Not only having to research but also to get to know all the team better and to find out what made Embrace unique, and what their UPS was.
It was adamant from the work, they were a bunch of extremely talent people, and their work was bold, vivid, exciting and inconceivable, which gave me a basis for their portfolio.
I began sketching out layouts for various breakpoints including desktop, tablet and mobile, working closely with the creative director and developer ensuring my concepts were technically feasible. Once my layouts were approved I then began creating high fidelity designs which would be later used for development.