Argos Instore

Senior UI Designer. London 2018

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Overview

As part of the Argos apps team, I was also responsible of the design for the in-store digital store browser (DSB). At the time of joining Argos, the stores were still using a 7 inch tablet display which was small, a little inept and made the customer experience slightly awkward and cumbersome. 

The wheels were already in motion to replace the 7 inch display, with a new larger 12 inch display which was faster and would provide the customer's with a much better experience. And so working closely with UX design, development and product managers, we set out to design a brand new experience and design language for this new display.

Design audit

Collectively, the first thing we did, was to audit the current 7 inch display and analysis where pain points would be, and how we could avoid those in the new display.

Having finished our Bolt design system, we had all the components to adapt to the new 12 inch display and so we knew the visual element of the audit would not get considered.

Customer user journey

Once we had finished auditing the customer experience in the current platform, we sketched out and create low fidelity wireframes for our new 12 inch display. Ensuring the experience would be effortless and enjoyable. 

We tested several iterations of our journey's in some Argo's stores with customers to get a better insight into what they wanted to achieve and how easily they could do this. 

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UI components

When we were finally happy with our solution, I then designed and build a flexible component library for the DSB which was consistent and followed our initial design patterns and guidelines we had created collectively as a design team for Bolt.

All the components were reusable and responsive, and I also had to create a second icon library especially for the DSB as the icons had to be much larger with a thicker outline to scale for the size of the screen.

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Final design

Final design

After 6 months of several iterations and many testing internally and with customers, we completed the DSB, and we implemented it into hundred's of stores across the UK. The experience is far superior to the previous platform, it's clean, and a pleasure to use which helps thousands of customer's every day to find the products they require.

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Interactions

Interactions

I worked closely with the DSB team in order to bring some life to the Digital store browser as it was very linear and had no personality. I wanted transitions between screens to cleverly remove UI elements in an elegant manor but at the same time provide some delight to the customer.

I worked closely with the DSB team in order to bring some life to the Digital store browser as it was very linear and had no personality. I wanted transitions between screens to cleverly remove UI elements in an elegant manor but at the same time provide some delight to the customer.

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Anthony Eamens 2020©

Anthony Eamens 2020©